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Experiential spaces, and how it affects the brand

Consumer needs and tendencies change, and marketing strategies change with it. However, one thing that remains constant is the consumer's need for amazing experiences. Those experiences are often tailored by extraordinary spaces. We talked to Hyundai head of Space Innovation VP Cornelia Schneider about the path ahead for experiential spaces.

06/13/2019   Hyundai Motor Company Homepage Link

Hyundai Motor Company

Hyundai Motor Company aspires to be more than just a driving partner.
It hopes to be together with consumers as a life companion.

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