- Kia invites distributors and dealers from throughout the world to experience Korea and Kia Motors
- Kia shares its future vision and emphasizes teamwork and commitment with distributors and dealers
Seoul) May 11, 2004 -- Every year, Kia Motors invites distributors, dealers, dealer prospects and reporters from throughout the world to visit Korea for six days to learn more about Kia the company and Korea the country. Delegates representing nations from all over the world where Kia does business are brought to Seoul to visit corporate headquarters, see R&D facilities, tour a factory and also experience first-hand the distinctiveness of Korean culture. During 2004, a total of eight groups and approximately 500 participants will be part of what the Kia calls its ‘Vision 21’ experience.
On April 26th, the first group of 61 visitors from Europe, South America and the Middle East arrived, representing countries as diverse as Austria, Brazil and Oman. In addition to visiting Kia’s facilities (including the flagship Hwasung plant), delegates met with senior executives and regional managers to discuss the future direction of the company in their various markets. They then headed south for a visit to Jeju Island, Korea’s most popular resort location.
Kia Senior Executive Vice President and COO, Yong-Hwan Kim said, “Kia’s success in the global market will depend upon a committed team effort. Over the next few years, you will see Kia become one of the most competitive brands in the global market. You will see Kia’s business become more efficient and more profitable.” Mr. Kim also mentioned that “This Vision 21 event is particularly special in 2004 since this year Kia is pleased to celebrate its 60th anniversary with our many friends”.
“The Vision 21 program is an important initiative to increase the commitment and motivation of our partners around the world, and it gives them the opportunity to see for themselves the scale and scope of Kia’s operations and to learn about how the company is developing,” said Mr. Kim.
The Hyundai-Kia Automotive Group is currently the seventh-largest automaker in the world, with a stated goal of joining the world’s top five by 2010. By that time, the Group will have a global production capacity of 5.3 million cars. Kia currently accounts for a little over 45% of the Group’s total vehicle capacity.
One delegate said of the event, “I’ve worked with a number of overseas brands and this is first time I’ve ever been part of an event like this. Not enough is known about Kia or even Korea in my market and this is a fantastic opportunity to learn about Kia.”
Initiated in 2000 as the ‘Millennium Tour’ in order to demonstrate to Kia’s global distributors the company’s fresh new start and continuing in 2004 as ‘Kia, A Driving Force for Sixty Years,’ the Vision 21 program in the past four years has contributed significantly in raising the level of understanding and pride among Kia distributors and dealers worldwide.
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a top five global automaker by 2010. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.