- 250 media and dealers take part in Cerato test drive in Nice, France
- Cerato Euro set for European showrooms by end of month
(SEOUL) June 23, 2004 - Just prior to hitting dealer showrooms across Europe later this month, Kia Motors’ 5-door Cerato Euro (‘Spectra5’ in some world markets) has attracted the attention of some 250 journalists and dealers who have descended on Nice, capital of the French Riviera, to take part in the Cerato test drive from June 21 ? 25.
Media from Germany, Italy, the UK, France, Switzerland, Spain and Portugal have access to 50 fully-equipped vehicles (including 20 examples of the already launched 4-door sedan version) to take for a spin around rural roads as well as high-speed motorways.
Designed to reflect and satisfy the tastes of consumers in Europe -- the birthplace of the hatchback -- the 5-door Cerato Euro features a stylish ‘long roof’ line that stretches to the cabin profile, a sport-tuned suspension, 16-inch alloy wheels and a fully dressed-up interior.
According to one test drive participant, “The Cerato Euro is fully equipped with many convenience features, and the long roof hatchback not only offers maximized interior space for added comfort but also gives it a very modern and sporty look.”
Test drivers praised the power and torque of the 2.0 CVVT (continuously variable valve timing) engine, the smooth and effortless shifting of the 5-speed manual transmission, and the responsive handling. The Cerato was also applauded for its excellent levels of NVH (noise, vibration and harshness) and overall quietness of operation.
From a style and function standpoint, high marks were given by journalists for the vehicle’s spacious rear seating area, 60:40 split rear seat folding system, ergonomic control layout, and the quality of the interior materials and craftsmanship.
Moreover, many test drive participants commented on the Cerato’s great value given its dynamic performance and abundance of features.
“We are confident that the Cerato Euro will be met with instant success in the European market,” said Yong-Hwan Kim, Senior Executive Vice-President and COO of Kia Motors Corporation. “Following in the footsteps of the Picanto, this newest model is expected to appeal to young consumers and further enhance the young and sporty essence of the Kia brand.”
Kia expects its 2004 European exports, including some 31,000 vehicles from the Cerato range (4-door sedan and 5-door hatchback), to climb to 255,000 units, a 62.8% increase over the 156,668 vehicles exported to the region last year by Kia when it became the fastest-growing automotive brand.
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation (www.kiamotors.com) is Korea’s oldest manufacturer of automobiles. As part of the Hyundai-Kia Automotive Group, Kia is among the world’s fastest growing automobile companies and aims to be a top five global automaker by 2010. Kia’s 15 manufacturing and assembly operations in 12 countries make more than a million vehicles a year that are sold and serviced through a network of distributors and dealers covering 190 countries. Kia today has 30,000 employees and annual revenues of $12 billion. It is the major sponsor of the Australian Tennis Open and an international sponsor of the Davis Cup.