- All-new midsize SUV chosen as "Best Kept Secret" in sixth annual awards
- Rugged midsize SUV recognized for power, comfort and roominess
- Newest Kia SUV offers luxury features and company's most powerful engine to date
(SEOUL) November 11, 2008 - The recently launched 2009 Kia Borrego midsize SUV (known as 'Mohave' in many countries), already a recipient of a five-star crash safety rating for all seating positions in frontal and side crash tests by the U.S. National Highway Traffic Safety Administration (NHTSA)1, has been chosen as "Best Kept Secret" in the Autobytel.com/MyRide.com 2009 Editors' Choice Awards. Equipped with fuel-efficient V8 or V6 engines, Borrego was chosen for its impressive combination of capabilities, comfort and space.
"Borrego is gaining more and more recognition in the press and among consumers and the Autobytel.com/MyRide.com selection is further proof it is a solid vehicle packed with value" said Michael Sprague, vice president, marketing, Kia Motors America (KMA). "Borrego is a prime example of Kia Motors' new design direction and evidence of more outstanding product offerings to come."
The Autobytel.com/MyRide.com Editors' Choice Awards, based on a compilation of every new or substantially revised vehicle, assigns the vehicles to the appropriate categories based on factors including segment and price. Each editor voted for the vehicle they would most often recommend, with winners determined by a simple majority. Vehicles also must be available for sale during the 2008 calendar year.
Borrego is offered with a DOHC, all-aluminum 3.8-liter V6 as well as Kia's first-ever DOHC 4.6-liter V8 engine, also all-aluminum; both engines are more powerful than any in Kia's line to date. While the V6 produces a competitive 276 horsepower at 6,000 rpm with 267 pound-feet of torque at 4,400 rpm, the all-new V8 generates a class-leading2 337 horsepower at 6,000 rpm with 323 pound-feet of torque at 3,500 rpm - more powerful than the Toyota 4Runner, Nissan Pathfinder, Honda Pilot, Ford Explorer, Chevrolet Trailblazer, Jeep Grand Cherokee and GMC Acadia. Borrego runs on regular unleaded fuel compared to some other competitors, which require premium unleaded and achieves best-in-class3 fuel economy of 15/22 city/highway for its V8 with two-wheel drive, and a respectable 15/20 city/highway for its V8 with four-wheel drive.
Editors' note: Engines and specifications based on U.S. model and may vary depending on country.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.