- Pregnancy related problems account for 13.8% of in-patient mortality among women of child bearing age in Ethiopia
(SEOUL) February 19, 2009 - Kia Motors announced today the donation of a mobile clinic in Ethiopia, one of the world's least developed countries, as a means to help improve maternal and infant health. According to current Ethiopian health data, pregnancy related problems account for 13.8% of in-patient mortality among women of child bearing age.
The philanthropic donation is part of Kia Motors' "Moving the World Together" CSR initiative. The specialized and equipped mobile clinic is fully funded by Kia Motors.
Mr. Hyoung-Keun Lee, Senior Executive Vice President & COO of the International Business Division, said, "This is a meaningful and important project for Kia Motors. Ethiopia has a high infant and maternal mortality rate, and we believe that this mobile clinic will provide necessary medical care to those in hard-to-reach areas of the country."
The Kia mobile clinic is constructed to provide prenatal care, postpartum care, gynecological examinations and child immunizations. The inside of the clinic is divided into a delivery and gynecological examination room, an ultrasound /ECG/ and vaccination room, and a patient consultation room. Equipped with everything from an incubator to a fetal heart monitor to infant delivery instruments, this mobile clinic ensures proper care for both mothers and infants.
Kia Motors' "Moving the World Together" CSR initiative is comprised of four programs themed around the facilitation of mobility and, thereby, improving society: Easy Move; Safe Move; Green Move; and Happy Move. Easy Move focuses on providing vehicles for the physically challenged; Safe Move provides vehicles that ensure safer mobility; Green Move supplies vehicles that encourage environmental sustainability; and finally, Happy Move supplies vehicles that enable community service through volunteering. The mobile clinic is specifically part of Kia's Safe Move platform.
Ethiopia's Maternal Mortality Rate (MMR) is estimated at 871 per 100,000 live births, while the infant mortality rate in 2008 was 90.24 per 1,000 live births.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.